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Let's admit it - Most of us fall for the hype surrounding the latest, greatest wrinkle cream promises only to encounter disappointment after handing over our hard-earned money.  I have found a great website which provides unbiased information on which treatments have been found to work versus which are pure hype.  The site is SmartSkinCare.com.  Bottom line, there are some ingredients that do have some effect, but  even the most expensive products out there have such tiny percentages of the active ingredients (note almost none list the % of ingredients).  In addition, unfortunately the active ingredients lose their effectiveness quickly when exposed to air.  Their suggestion is to make your own products in small batches at less than 10% of the cost of the department store brands.  The site offers a "do it yourself skin care pack" for developing your own products so that you can control the potency and know for sure when it's a month or two old.  If you're interested, pick up the Do-It-Yourself guide at Skin Care Information, Research and Reviews. You can also read this New York Times article which says the most proven wrinkle treatment is still prescription Retin-A and Renova.